Final Major Project – Cycling Campaign

I have now entered the final phase of my third year at CSA and its not too long till I join the big wide world of work!

For the last bit of the journey, I am currently undertaking my final major project for my course, Graphic Design. I was encouraged to take on a topic that I am passionate about and feel that there is a real purpose in designing for it. So taking this into account, I have decided to take on a topic that it very current and is becoming more of an influence in people’s lives. I am going to tackle the subject of cyclist behaviour.

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Over the years, I have been commuting to Cambridge to go to uni (which is famous for its number of cyclists), and I have witnessed incredibly unsafe behaviour as well as physically being run over twice by unsafe cyclists. I am not saying that all cyclists are like this, as most cyclists have good behaviour and respect for both pedestrians and motorists. But recently, there has been a big increase in incidents and deaths, causing a debate between motorists and cyclist.

When it comes to campaigns, I have seen plenty of design work aimed at telling pedestrians and motorists how to behaviour and respect people around you, but I have noticed that there is no real campaigns aiming towards how cyclists could behave. So I have decided to take on the idea of designing a campaign to raise the awareness of cycling etiquette. As this topic is quite sensitive, I in no way don’t want it to seem like I’m pointing the finger at cyclists, I really want it to be light-hearted – which I hope in the end will have a much more powerful and effective result. At the end of the day, I am both a car user and pedestrian and I would like to see a harmony on the roads were everyone respects one another.

I am looking forward to see how this project pans out and I hope to update my blog with my progress with the project. If you feel that you have any information I could benefit from and or even tell me how you feel about the behaviour of cyclists, I am more than happy and please feel free to let me know!

Wish me luck!

Private viewing for the Harry Potter Graphic Arts exhibition

A couple of weeks ago, I had the absolute pleasure of being invited to the private viewing of the graphic arts from all of the Harry Potter movies, all designed and created by the Printorium! And being quite a huge fan of all the films, I jumped at the opportunity and attended.

It was a real experience to be apart of the viewing of such high quality and iconic pieces of artwork. Pieces like the Potion Making book cover (Half Blood Prince), the chocolate frog packaging (The Philosopher’s Stone), Marauder’s Map (Prisoner of Azkaban), an abundance of packaging and posters from the Weasley joke shop, posters and tickets for the Quidditch World Cup and many many many more! It was just a surreal moment to come so close to the designs you have become so familiar with over 10 years! You could really appreciate the fine detail and effort that went into creating these designs!

Below are photos from this exhibition and I must apologies again for the quality! I only had my phone of me and the images don’t really do the designs justice! But I have also gathered a few other images so you can get a closer look of the designs.

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ImageEven Bellatrix Lestrange (Helena Bonham Carter) came to the viewing!! And later on Narcissa Malfoy came in as well (Helen McCrory)!!

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Hopefully the photos are not too diabolical that you cannot appreciate the design, detail and colours. Unfortunately the exhibition has closed now, but if you were fortunate to visit the gallery, I hope you enjoyed it and appreciate it as much as I did!

Below is a link to their website dedicated to their work with Harry Potter where you can see more pieces of the HP designs

http://www.theprintorium.com

Below is another link to their design work website, where you can look at their other design pieces. I highly recommend looking at it!!

http://www.minalima.com

Update & More script typography experimenting

It’s been a while since my last post! It has certainly be a whirl-wind of busyness in the past couple of weeks and finally I have been able to organise myself and gather all my photographs and finally show what I have been up to! 

One recent personal project I have been working on is my experimenting and practising with calligraphy and script typography. A couple of posts back, I showed my sketchbook of calligraphy experimentation, and since then I have become for comfortable with that style and so I wanted to use this style towards something more personal to me, so I decided to experiment with my favourite piece of literature, Pride and Prejudice.

Pride and Prejudice has always been a personal favourite of mine and has special meaning to me, so I decided to experiment and take a look at different typography approaches. Below are photos of some first ideas and experimenting. I must apologies for the quality of the photos, they were taking on my phone as unfortunately I didn’t have my camera on me at the time! 

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Year 2 finished – New Projects Uploaded!

I have now recently finished my second year of my Graphic Design course at the Cambridge school of Art, only one more year to go until the big wide world!! With year 2 out of the way, I have uploaded my second year work up onto my website, so please feel free to have a look at them and feel free to comment on my work!

http://cargocollective.com/emilylaura

D&AD Student Awards Uni Project – V&A Hoarding

Its been quite a while since my last post, it has certainly been quite a hectic few weeks due to me entering the D&AD student awards for 2013. My uni encouraged to take one of the briefs on for our portfolio. So I decided to take on the V&A brief where I has to propose a design for a piece of hoarding that would surround the V&A museum while under construction for their new developments.

They wanted us to look at the culture of Exhibition Road and Albertopolis which is when I went for a trip to South Kensington (in a previous post) and through much research and brain storming…I came up with a proposal in doing the hoarding in the style of a Where’s Wally theme. So I began to look at what goes into making a Where’s Wally picture such a challenge to find the items…

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The conclusion was to make the image very detailed so there is something going on in every space of the image and then fill it to the max with people. So then I started to sketch out the structure and look of my hoarding…

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I decided I wanted to include a lot of aspects from the museum galleries so they could be quite recognisable to the public that visit. With the detail, I have included a few big artefacts that can be found in the museum and placed them so they cover most areas of the design. All that is left it drawing the people…

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Now…all that was left was putting it all together and adding in the most important bit…colour!

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And there is it…the finished look of part of the hoarding. As well as making it physically interactive, I have also made sure it can link to social networking. People could win a prize when finding the hidden artefacts, as I placed a QR code on the images, where the public would scan it and win a prize from the scan.

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I really had a lot of fun doing this, it gave me a chance to go back to my childhood where I would go through books and books of Where’s Wally, keeping me busy for hours and I feel the look and theme would really reach out to children and even parents by going back to their childhood too!

The research behind this project as well was a lot of fun, being able to go round the music and look around South Kensington and actually look deeper into its past, I definitely learnt a few things along the way!

So…..can you find the missing artefacts?

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